What Should I Post on My LinkedIn Profile or Company Page?
If you repeat this list twice, you will have content ideas for a year!
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Need LinkedIn post ideas for your personal profile or your company page? Here is a list of ideas, though there is always room for more.
When ready, post with the intention of creating brand awareness, driving conversion, educating, entertaining, inspiring, generating leads, building thought leadership, or for other reasons.
Of the 1.2 billion people on LinkedIn globally, only a small percentage are active, so be active!
If you donât know what to post on LinkedIn or other social media, below is my alphabetical listicle of ideas for posting structures and content.
Absurd story with a lesson: Share a lighthearted, ridiculous story that ends with a clear professional lesson your network can apply.
Achievements: Highlight a recent achievement that demonstrates your impact, growth, or expertise in your field.
AI tips and tools: Offer recommendations that help professionals work smarter and stay ahead.
Article or Book Review: Did you learn something relevant to your industry or area of study where the information provided great insights?
Ascending Order: Posts count up from a low number to a high number, such as âFive Easy Steps to XYZ.â
Before and after: This structure highlights a transformation.
Behind the scenes: These posts give your audience a look at your business or brand.
Bold opinions or statements: Share a bold, well-reasoned viewpoint that sparks thoughtful discussion and invites professional dialogue.
Buyer filter: What is your ideal client persona? Who do you, or donât you, work with?
Career Growth: Post a brief insight or strategy that helps professionals advance their skills, confidence, or career trajectory, or share your own.
Career Milestones: Celebrate a meaningful career milestone that reflects your progress and inspires others on their journey.
Carousels & Seamless Carousels are top-of-funnel, high-engagement assets: Carousels can include stand-alone images or a series of images that flow from one slide to the next.
Case Studies: Posts that feature real-world examples or how your product or service has helped customers or clients are case studies.
Celebrations: Posts can include kudos or celebrations or come from a National Day Calendar.
Certifications earned: Announce a new certification that validates your expertise and commitment to continuous learning.
Challenges: Ask the audience to participate in a challenge and take action.
Cheatsheets: Share a simple, practical cheatsheet that helps your network learn or complete tasks more efficiently.
Checklists: Posts may include checklists or action-item lists.
Client fix or client win: If you donât have permission to tag them, itâs OK to keep it anonymous.
Coaching: Offer a concise coaching insight that provides guidance, clarity, or motivation for professional growth.
Coffee chat advice: Did you learn something from a recent virtual or in-person coffee chat that you can share?
Collaborative Content: Content produced by two or more people.
Community Social Responsibility: When companies adopt a corporate citizenship business model, they impact their communities, society, the economy, and/or the environment to demonstrate accountability to themselves, their stakeholders, and the general public.
Comparisons: Share a quick comparison that clarifies a concept, highlights differences, or simplifies a decision for your audience.
Confession: Share a brief professional confession that offers authenticity, insight, or a relatable learning moment.
Creator colleagues to highlight: Spotlight colleagues whose work, ideas, or impact deserve recognition within your professional community.
Cringe-worthy: Share a light cringe-worthy moment that teaches a lesson or reminds others that we all grow through mistakes, or perhaps a cringy direct message or email you received.
Culture: A companyâs shared values and characteristics, including its mission, vision, ethics, goals, and expectations.
Curated Content: Posts that share curated content include interesting and relevant content from other sources.
Customer Spotlights: Posts showcasing customers or clients and their success stories.
Data insights: Reveal a trend, support a decision, or spark an informed discussion.
Day in the life: Give a quick snapshot of a typical day that offers others a behind-the-scenes look at your work or someone you shadowed.
Degrees earned: Announce a degree youâve earned to showcase your dedication to education and professional advancement.
Descending Order: Posts in descending order count down from a high number to a low number, such as âTop Ten of XYZ.â
Dream - âI had oneâ I dream for âŚâ etc.
Emotional Connection: Share a brief, heartfelt reflection that helps your audience connect with you on a genuine human level.
Early Bird: Share a quick insight or habit from your early-morning routine that boosts productivity or mindset.
Educate: Provide a short, practical lesson that teaches your network something helpful and immediately applicable.
Employee Milestones: Anniversaries, baby announcements, birthdays, breakthroughs, marriages, new hires, professional development, Presidentâs Club winners, promotions, retirements, and sales targets.
Entertain: Post something light and entertaining that brings a smile while keeping a professional tone.
Event Coverage: Posts might present an event or conference coverage, such as âLive from XYZ.â
Failure: What mistake did you make and what did you learn?
FAQs: FAQs are answers to typical questions.
Frameworks: Share a simple framework you use to make decisions, solve problems, or streamline your work.
Free Resources: Share a valuable free resource that helps your network learn, grow, or solve a common challenge.
Future aspirations: If you are a student, share your dream job. As a seasoned professional, share about your career pivot, reinvention, or what your next ideal opportunity looks like.
Future Trends: Highlight an emerging future trend that professionals should watch to stay informed and competitive.
Google: âhow to + LinkedIn + the pain point of your audienceâ and write about ideas you get from that.
Gratitude Post: You can never go wrong being thankful and tagging people or company pages.
Guest posts feature content written by guest bloggers or industry experts.
Groups: Posts that categorize information into groups might include â5 Types of XYZ and How to Use Them.â
Health & wellness inspiration: Share a brief health or wellness reminder that encourages balance, resilience, and sustainable productivity.
History: Company history or local, state, or global history soundbites.
Holidays and Seasonal Content: Posts can include holiday and seasonal content.
Hot Takes: Share a concise hot take that challenges assumptions and prompts lively, thoughtful discussion.
How I do: Think Frank Sinatra - âI did it my way!â Share your way!
How-To Guides: Step-by-step instructions on how to do something. They are often used as tutorials to provide information on a particular topic.
Humor: People smile in all languages, so why not give humor a go?
Industry suggestions: What is going on in your industry, or what do you wish was happening?
Infographics: Visual representations of information or data, often used to simplify complex material and make it easier to understand.
Infotainment: Posts that educate and entertain simultaneously are considered infotainment.
Insights: Recap something you learned from others.
Inspirational Content: Posts may inspire and motivate your audience.
Interactive Content: Posts that engage your audience with polls, quizzes, or games are considered interactive content.
Interviews - Posts may feature interviews with industry experts, influencers, or thought leaders.
Intrigues/Question: Pose a short, thought-provoking question that sparks curiosity and invites engagement from your network.
Invites: Share a brief invitation that welcomes your network to join an event, conversation, or opportunity.
Job postings of who is hiring: Share lists by industry to help your network discover new opportunities quickly.
Job resources: Share a quick, actionable job resource that supports your networkâs search and boosts their success.
Kanban board ideas: Share ideas that help professionals visualize work, stay organized, and improve flow.
Lead Magnets: Share a compelling lead magnet that offers immediate value and encourages your audience to engage further.
Leadership Insights: Share insights that help others lead with clarity, empathy, and stronger results.
Lesson learned: Share a brief lesson you learned that others can apply to improve their work or decision-making.
Limited Offers: Share a short, limited-time offer that motivates your audience to act quickly while the opportunity lasts.
LinkedIn Audio: Social audio with real-time, audio-only conversations broadcast from Restream or Streamyard.
LinkedIn Lives: Broadcast live video content to a LinkedIn profile from Restream or Streamyard.
Listicles: articles or posts presented in a list format. They often include a catchy title and are designed to be easy to read and share.
Memes, Jokes, or Humor: Memes are humorous images, videos, or text often shared on social media platforms and designed to be relatable and entertaining.
Metaphor: Share a metaphor that simplifies a complex idea and helps your audience understand it instantly.
Micro-case study: Share a study that illustrates a challenge, your approach, and the outcome in a quick snapshot.
Misconception: What did you find that did not work for you, and what advice can you offer to fix it?
Motivational quote: Share a motivational quote that inspires focus, resilience, or forward movement in your network.
Myth-busting: Posts that debunk common myths or misconceptions related to your industry or niche.
Neurodiversity resources: Many people will find the tools and resources shared helpful.
Newsjacking: Newsjacking posts leverage trending news stories or events to create relevant content.
Newsletters: LinkedIn newsletters are regularly published articles on a specific topic.
News Breaks: Posts may provide the latest updates and news related to your niche or industry.
Objection reframe: What belief does your target audience hold, and what new seeds can you plant for them?
Observations: Share a quick observation about work or industry trends that helps others see something familiar in a new way.
Original Thinking vs. Recycled Advice: Share a short insight that contrasts original thinking with recycled advice to encourage fresh, authentic perspectives.
Paid Content: Share a brief preview that highlights its value and sparks interest without giving everything away.
Pairs: Posts that compare or contrast two things.
Partnerships & Affiliations: Announce any strategic alliances you might have.
Personal Stories: included in posts that share personal stories or experiences related to your brand or industry.
Poems: Because why not? ChatGPT can be your help!
Polls or Surveys: These posts gather opinions from your audience.
Problem/Solution: Share a quick snapshot of a problem and its solution that helps your audience recognize a challenge and see a clear path forward.
Product Innovations: Announce any innovative product ideas coming to market.
Product Sneak Peeks: Posts may give your audience a sneak peek of upcoming product releases.
Product Reviews: Posts may review or showcase a product or service.
Productivity tools and methods: Share a concise productivity tool or method that helps your network work more efficiently and stay focused.
Professional Development Share: Describe a recent conference, seminar, training, or workshop you attended and what your takeaways were.
Project Showcase: Share a short highlight of a recent project that demonstrates your process, impact, and results.
Q&A: designed to answer frequently asked questions (FAQs) about a particular topic. They often provide valuable information and can help establish the author as an expert in their field.
Quick Tips: Share a brief, quick tip that offers an immediate, practical improvement your network can use right away.
Real People: Authenticity and stories of real people make excellent content.
Referrals: Share a short request for referrals that clearly states who you help and how others can connect with you.
Rejection: This is happening a lot in the job search world, and many people are long-term unemployed. When someone shares, why not show empathy?
Reshare Mentions: If you have been tagged in a post or like the content, you can reshare it with or without your thoughts.
Results Share: Share a concise results update that highlights the measurable impact of your work or initiative.
Reviews and testimonials: These include commentary from satisfied customers or clients.
Resources and Tools: People like to learn and appreciate handy links and resources.
Sales success story: What did you do that might be a great idea that is repeatable?
Scams to be wary of: This is happening on and off LinkedIn.
Scenarios for CEOs, CIOs, CMOs, CFOs, CXOs: Share a brief scenario tailored to senior leaders that illustrates a strategic challenge and a smart path forward.
Screenshot: Share a simple screenshot that visually highlights a point, example, or insight you want your network to notice
Shift no one talks about: Share a brief insight about a significant shift happening in your industry that few people are discussing.
Skill Builders: Share a short skill-building tip or exercise that helps your audience strengthen a specific professional capability.
Small win: Share a quick small win to celebrate progress and encourage others to notice their own momentum.
Staff Highlight: New hires or other employee milestones make people feel included.
Strategies: Share a concise plan that offers your audience a clear, practical path to achieve a specific goal.
Stories: Stories are short-form content that disappears after a specific time. They are often used to provide a behind-the-scenes look at a person or brand and can help create a sense of authenticity and connection with the audience. LinkedIn discontinued its stories feature, though they are available on other social media platforms.
Storytelling: Posts include compelling content or narratives and are easy to consume, engaging, empathetic, helpful, and human-centric.
Surprises or giveaways: Readers love being delighted by surprises, giveaways, or unexpected gifts.
Swipe Files: What can your network easily repurpose to streamline their own content creation?
Systems: Share a brief system you rely on that helps you stay organized, consistent, and effective in your work.
Takeaways: Share a short takeaway that distills a key insight your audience can remember and apply immediately.
Talent Branding: Talent branding has replaced employer branding and provides insights into a companyâs talent that support its business strategies, identities, core values, and more.
Templates: Share a simple template your audience can plug into quickly to complete a task with ease and consistency
Text-only content: Share a short text-only post that delivers clear value without relying on images, graphics, or video.
Testimonials: Share a concise testimonial that showcases the impact of your work through someone elseâs words.
Thought Leadership Pieces: These posts share industry insights, analysis, and opinions.
Thought-Provoking Questions: Share a brief, thought-provoking question that encourages reflection and sparks meaningful conversation.
Tips: You can share at any level from student to C-Suite, based on your personal experience.
Timelines: Timeline posts present information in chronological order.
Time machine idea: Share a short âtime machineâ insight that reflects on what youâd change or repeat to guide others forward.
Tool Lists: Share a concise list of tools that help your audience work smarter, faster, or more effectively.
Trend Spotting - Industry or niche area posts may include emerging trends that are identified and analyzed.
Transformation: Describe the baseline where you started and where you ended.
Translation posts: share the corporate view vs reality.
Turning point: Describe a crossroad you were at and what you did and why.
Tutorials: Share a brief tutorial that walks your audience through a simple, step-by-step process they can apply immediately.
Unique Insights: Share a short, unique insight that offers a fresh perspective your audience is unlikely to find elsewhere.
User-generated Content: Posts featuring content created by your audience are called user-generated content.
Video Content: Posts that feature video content might include product demos, explainer videos, behind-the-scenes footage, or tutorials.
Volunteer Work: Share a brief highlight of your volunteer work to inspire others and showcase your commitment to community impact.
Vulnerable Stories: Share a short, vulnerable story that reveals a real challenge and the growth or insight that followed.
Waitlists: Share a quick waitlist announcement that invites people to sign up early for something valuable coming soon.
Wins: Everyone loves to hear stories of victories and successes, so donât keep them to yourself.
Workflow Ideas: Share a concise workflow idea that helps your audience streamline tasks and improve efficiency.
Workplace Wins: Share a brief workplace win that spotlights progress, collaboration, or measurable impact.
Workshops: Share a short workshop announcement that highlights the key benefit attendees will gain by participating.
Other Posting Tips
Add a strong call to action to encourage comments and shares.
Add a few emojis.
Add 3-5 relevant hashtags - niche, contextual, and broad.
Comment on other posts to acknowledge, add thought leadership, and engage by asking questions for further information or clarification.
Craft a compelling hook.
Donât make all your posts promotional about you. Consider the reader, and is what you say worth their time reading?
Dwell time of more than 8 seconds will help boost visibility.
End with an open-ended question for engagement.
Engagement wins mostly with comments, then saves, instant reposts, and then likes.
Execute with clarity, depth, and your authentic voice and point of view.
Leverage your identity with a mini BIO recap at the end.
Optimize the format for readability, skimmability, Scannability, and engagement.
Post when your audience is active in your time zone.
Reframe the obvious and flip it.
The save button is gold. If people save your post, it sends a positive signal to the algorithm that itâs a good post.
White space is your friend.
Write recommendations for others for visibility.
Did you ask ChatGPT or another AI platform for ideas or an outline for any of these?
AUTHOR BIO
Lynne M. Williams is the Executive Director of the Great Careers Network, a volunteer-run 501(c)3 nonprofit organization that provides career development and networking connections for 1) job seekers in career transition, including veterans, and 2) employed and self-employed individuals for career management.
Aside from writing keyword-focused content for ATS resumes and LinkedIn profiles, Lynne is writing her doctoral dissertation on LinkedIn for Job Seekers. She is a contributing author on âApplying to Positionsâ in Find Your Fit: A Practical Guide to Landing the Job You Love, along with the late Dick Bolles, the author of What Color is Your Parachute?, and is also a speaker on career topics.
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